The greatest opportunity to network, learn about dental support organizations and the future of dentistry is on the horizon and it’s free for students.

As part of the next generation of dental talent, you won’t want to miss the 2022 ADSO Summit. A New Dawn for Dentistry is this year’s premiere oral health care event and the best place to access beyond-the-classroom learning experiences that can prepare you for what’s ahead. Students will have access to a curated series of education and networking at the Summit, including:

  • Three keynote speakers, discussing topics like: emerging technologies and how they’re evolving the industry; navigating and thriving in an ever-changing business world; and how to pitch new ideas and get buy-in from diverse audiences.
  • Numerous networking opportunities to: meet and mingle with fellow students and professionals; connect with DSO leaders and industry shapers; and hear from 80+ dental industry partners.
  • Breakout sessions covering relevant practice topics like: Operations/IT, Marketing, Finance/M&A, HR and Clinical leadership.

Curated Content for Students

Agenda subject to change

Wednesday, March 30 – Visionary Day

7:00 am – 6:00 pm Registration
9:30 a.m. – 10:00 a.m. Opening Session
10:00 a.m. – 10:45 a.m. Keynote Address – Kevin Surace
Futurist/Visionary on Disruptive Innovation, AI and the Age of Automation
10:45 a.m. – 11:30 p.m. General Session – The Role of Technology Today and Tomorrow in Solving DSOs Greatest Problems

11:30 a.m. – 11:45 a.m. Sponsored Break
11:45 a.m. – 12:30 p.m. General Session – To PE or not to PE, That is the Question

The question of how to fund growth will be examined at some point in every DSO’s life cycle journey. Gain a variety of perspectives on how to make the right decision for your company in regards to PE Partnership.

12:30 p.m. – 1:30 p.m. Sponsored Lunch
1:30 p.m. – 5:30 p.m. Exhibit Hall Open
1:30 p.m. – 3:00 p.m. General Session – Plan and Prosper
Conner Lokar, Senior Forecaster, ITR Economics

It is time to prepare for the challenges and ongoing uncertainties in 2022. There are opportunities and risks ahead, and we will explore them in terms of consumer trends, market opportunities, labor issues, production costs, and government initiatives. We will discuss business responses, tactics, and strategies given the projected changes in the economy.

3:00 p.m. – 4:30 p.m. Sponsored Break in the Exhibit Hall
4:30 p.m. – 5:30 p.m.  Networking Session – Dental Student 

Thursday, March 31 – Best Practice Day

Tracks Key: M –  Marketing, HR – Human Resources, FMA – Finance/M&A, OIT – Operations & IT, CL – Clinical Leadership.

7:00 am – 6:00 pm Registration
7:30 a.m. – 8:30 a.m. Sponsored Breakfast in the Exhibit Hall
7:30 a.m. – 6:00 p.m. Exhibit Hall Open
8:30 a.m. – 10:00 a.m. Keynote Address – Suneel Gupta
Co-Founder and CEO, RISE, VP of Product Development, Groupon
10:00 a.m. – 10:45 a.m. Sponsored Break in the Exhibit Hall
10:45 a.m. – 11:30 a.m. Tracked Breakout Session

    • SEO for New Revenue Expansion (M)
    • Top Industry HR Challenges & How to Solve Them (HR)
    • Beyond EBITDA – The Key Long-Term Value Drivers of Your DSO (FMA)
    • How to Operate a Growing DSO (OIT)
    • Measuring Quality (CL)
11:45 a.m. – 12:30 p.m. Tracked Breakout Session

    • Marketing with compliance in mind (M)
    • Recruiting & Developing Clinical Leadership and its effects on M&A (HR)
    • Finance and Tax Tips for Every Stage of Starting, Growing, Scaling, and Eventually Exiting a DSO (FMA)
    • Top Industry Operations Challenges & How to Solve Them (OIT)
    • Top Industry IT Challenges & How to Solve Them (OIT)
    • Embracing the Changing Face of Clinical Leadership (CL)
12:30 p.m. – 2:00 p.m. Sponsored Lunch in the Exhibit Hall
2:00 p.m. – 2:45 p.m. Tracked Breakout Session

    • Maximize Patient Acquisition with Hyper-Local Marketing at Scale (M)
    • Key HR Compliance trends for 2022 (HR)
    • Top Industry Finance Challenges & How to Solve Them (FMA)
    • Producing Great Culture through Best Operational KPI Systems (OIT)
    • DSO Alignment with Organized Dentistry (CL)
3:00 p.m. – 3:45 p.m. Tracked Breakout Session

    • Performance Marketers Metrics Manifesto (M)
    • Building a Retention-focused workplace culture (HR)
    • Key Legal Trends in M&A, Private Equity, and Labor & Employment (FMA)
    • Utilizing A.I. for New Patient Acquisition and Retention in the Age of Consumerism (OIT)
    • Top Industry Clinical Leadership Challenges & How to Solve Them (CL)
3:45 p.m. – 4:30 p.m. Sponsored Break in the Exhibit Hall
4:30 p.m. – 5:15 p.m. Tracked Breakout Session

    • Top Industry Marketing Challenges & How to  Solve Them (M)
    • Innovative Strategies to Attract New Hires (HR)
    • Dental Goes Retail and Other Real Estate Trends (FMA)
    •  7 Ways to Supercharge Your Front Desk (OIT)
    • Implementing New Technologies in Clinical Practice (CL)

Friday, April 1 – Look to the Horizon: Planning & Reimagining the Future of Recruiting

Content on April 1, 2022 is provided by Henry Schein and is open to all registrants of New Dawn for Dentistry: 2022 ADSO Summit.

8:00 a.m. – 8:50 a.m. Breakfast
8:00 a.m. – 11:00 a.m. Exhibit Hall Open
8:50 a.m. – 9:00 a.m.
Opening Comments
9:00 a.m. – 9:45 a.m. What DSOs Need to Know About Today’s Dental Students

Join leaders from Henry Schein in conversations with members of the academic community to uncover what it is that you should know about today’s dental students’ career goals and perspectives on DSOs.

9:45 a.m. – 10:30 a.m. Snack Break, With a Side of Social Responsibility

Enjoy a snack plus participate in a great CSR activity to benefit the Veteran community. Program provided in partnership with Heart to Heart, Int’l.

10:30 a.m. – 11:15 a.m. Hack the Employment Pipeline: A DSO Guide to Attracting the Untapped Workforce in Our Own Communities

Learn how DSOs can uniquely help to advance access to dental care by developing programs and partnerships to attract future dental team members and, in so doing, unlock the untapped workforce potential within the communities they serve.


Get ready to rise and thrive—and learn about potential career options. Click the button below to complete your free student registration for the Summit. Proof of student status will be required to complete the registration process.

Hotel Information

The JW Marriott Austin welcomes ADSO where a whole new realm of meeting possibilities thrives in downtown Austin. As the first JW Marriott in the city and the largest JW Marriott in the Americas, the Austin JW Marriott provides a wonderful location for the 2022 ADSO Summit! Book your room by March 8, 2022 to ensure you receive our discounted rate.


As 2022 ADSO Summit attendees have a chance to reach an audience that respects and appreciates your suggestions. Check out our Summit Influencer Toolkit to let others know you’ll be attending.

Access the Summit Student Promotional Flyer.