ADSO Mid-Winter Technology Meeting, in Partnership with the Dental Innovation Alliance

March 19, 2026 | Wynn Encore Las Vegas, 3131 Las Vegas Blvd S, Las Vegas, NV 89109

Join ADSO and the Dental Innovation Alliance (DIA) for the Mid-Winter Technology Meeting

On March 19–20, 2026 - a collaborative gathering of DSO CEOs, technology leaders, and trusted partners focused on AI, technology strategy, and building the right tech stack for scale and performance.

This meeting replaces ADSO’s Winter Florida Meeting.

 

Dates & Schedule

Thursday, March 19, 2026

  • Morning: DIA Annual General Meeting (limited to DIA Investors only)
  • Joint ADSO–DIA programming
    • 11:30am Check-in and Networking Lunch
    • 12:45 – 4:00pm VIP Mid-Winter Tech Meeting
      • Opening Remarks – Andrew Smith and Kentucky Morrow
      • AI Beyond Diagnostics: How AI Can Scale Your DSO
      • DSOS Staffing Volatility: The True Cost, Why it’s Happening, and Strategies for Success
      • Getting Paid Appropriately: RCM Approaches with Focus on PPO and Patient Financing
      • Closing Remarks – Doug Brown

Friday, March 20, 2026

  • 9:00 – 11:00am ADSO Executive Committee session (limited to ADSO EC members only)

Speakers

AI Beyond Diagnostics: How AI Can Scale Your DSO

  • Brett Kessler, DDS, is the former President of the American Dental Association and a Denver-based dentist recognized nationally for his leadership in wellness, advocacy, and recovery in dentistry. He has helped expand access to care in Colorado and frequently speaks on clinician well-being, leadership, and resilience.

  • Rob Jerome is Senior Vice President and Chief Digital Officer at Heartland Dental, leading enterprise digital strategy for one of the nation’s largest DSOs. With deep experience in SAP, analytics, and IT, he focuses on using data and technology to enhance the experience of doctors, patients, and teams.

  • Eric Giesecke is CEO of Planet DDS, a leading cloud dental software platform serving thousands of practices through solutions such as Denticon, Apteryx Cloud, and Cloud 9 Ortho.. He brings prior CEO and investment experience and often speaks on cloud transformation and building scalable dental technology platforms.

  • Rob Giardina is Founder and CEO of claritype, an AI analytics platform that delivers conversational analysis, turning structured enterprise data into an intuitive dialogue. He has extensive experience in engineering and product development across technology and data-driven organizations, including time at Palantir Technologies and Amazon.

DSO Staffing Volatility: The True Cost, Why it's Happening, and Strategies for Success

  • Trey Tepichin is co-founder and CEO of Cloud Dentistry, a real-time marketplace connecting dental practices with on-demand dental professionals. A graduate of Harvard Law School, he speaks on technology, flexible staffing, and the future of the dental workforce.

Getting Paid Appropriately: RCM Approaches with Focus on PPO and Patient Financing

  • Chuck Cohen is Managing Director and third-generation owner of Benco Dental, the largest independently owned dental distributor in the U.S. He is a prominent industry voice on practice growth, culture, and innovation, and he also oversees sister company Clarion Financial’s dental-focused equipment financing.

  • Kunal Mehta is founder and CEO of Endeavor Flow, a healthcare payments platform focused on simplifying out-of-pocket costs and expanding access to credit. As an investor at Isos Ventures, he brings a multifaceted perspective on innovation, capital, and patient-centered financial solutions. 

 

Important Notes:

  • Participation in the DIA Annual General Meeting is limited to DIA Investors

  • Participation in the ADSO Executive Committee session is limited to ADSO EC members