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2022 ADSO Summit

March 29, 2022 - April 1, 2022

The Association of Dental Support Organizations (ADSO) is excited to announce that the ADSO Summit is back for 2022 and bigger than ever! Join ADSO for the premier dental industry event, bringing together leaders in the DSO industry and their executive teams for high-caliber thought leadership, networking and breakout discussions.

Learn More: About the Meeting, Agenda, Registration, Sponsors & Exhibitors, COVID-19, Hotel Information, Students


About the Meeting

Whether you’re looking for strategic sessions with big, visionary ideas or customized best practice sessions on everything from operations, clinical leadership, people, finance and marketing, you’ll find it all—and much more—at this year’s ADSO Summit. With more than a dozen opportunities to network with 800+ fellow DSO industry leaders, practice-changing industry partners and up-and-coming dental talent, A New Dawn for Dentistry is the premiere industry event of 2022. The best time to engage, learn and build valuable relationships is just on the horizon. 

Featured Keynotes

SUNEEL GUPTA, Co-Founder and CEO, RISE, VP of Product Development, Groupon
March 31, 8:30 a.m. CT

Suneel Gupta is the bestselling author of “Backable”, which is rooted in Suneel’s journey from the “Face of Failure” for the New York Times to the “New Face of Innovation” for the New York Stock Exchange. Suneel is the founding CEO of RISE, which partnered with First Lady Michelle Obama to deliver low-cost healthcare services to people in need. RISE was named “App of the Year” by Apple and sold in a successful exit to One Medical (NASDAQ: ONEM). Suneel now serves on faculty at Harvard University and as an emissary for Gross National Happiness between the United States and the Kingdom of Bhutan. Suneel and his brother, Dr. Sanjay Gupta of CNN, are co-creators of a documentary film project on the Immigrant Experience. When a reporter once asked Suneel about his purpose, his response was to “find good people, and inspire them to do what inspires them.”

KEVIN SURACE, Futurist/Visionary on Disruptive Innovation, AI and the Age of Automation
March 30, 2022 – 10:00 a.m. CT

Kevin Surace is a Silicon Valley innovator, serial entrepreneur, CEO, TV personality and EDUTAINER. Kevin has been featured by Businessweek, Time, Fortune, Forbes, CNN, ABC, MSNBC, FOX News, and has keynoted hundreds of events, from INC5000 to TED to the US Congress. He was INC Magazines’ Entrepreneur of the Year, a CNBC top Innovator of the Decade, World Economic Forum Tech Pioneer, Chair of Silicon Valley Forum, Planet Forward Innovator of the Year nominee, featured for 5 years on TechTV’s Silicon Spin, and inducted into RIT’s Innovation Hall of Fame. Mr. Surace led pioneering work on the first cellular data smartphone (AirCommunicator), the first plastic multichip semiconductor packages, the first human-like AI virtual assistant (Portico), soundproof drywall, high R-value windows, AI-driven building management technology, AI-driven QA automation, supply-chain multivariate auctions, and the window/energy retrofits of the Empire State Building and NY Stock Exchange. He is also an accomplished music director, conductor, Broadway and streaming producer, and percussionist. Kevin’s most requested talks include AI and Automation…It’s impact on your life and your company, Bringing Silicon-Valley Disruptive Innovation to Your Organization, Covid Accelerated Everything and Digital Transformation.



Featured Speaker

CONNOR LOKAR, Senior Forecaster, ITR Economics
March 30, 2022 – 1:30 pm CT

Few young economists present their insights with the authority, accuracy, and humor that Connor Lokar brings to the stage. From the intimate executive retreat to the standing room only keynote, he delivers practical economic intelligence with charm and candor. Connor has been giving economic keynotes, workshops, and webinars across North America since he joined ITR Economics in 2014. Using his quick wit and knack for storytelling, he leverages his youthful appearance to upend expectations and successfully captivate and educate audiences. Thousands of business leaders have enjoyed his dynamic approach; Connor emphasizes the applicability of economic intelligence and calls his audience to action. When not on stage, Connor contributes his economic expertise in the role of trusted advisor, consulting directly with management teams of firms large and small. ITR’s clients meet with Connor at critical planning junctures to ensure that their strategic plans, goals, and internal initiatives are in alignment with their tailored forecasts. As ITR Economics’ senior forecaster, Connor has a particularly keen understanding of how forecasts are derived. The resulting insights enable clients to make the most of their economic outlooks.




Subject to change


Tuesday, March 29 – Pre-Conference Meetings Day

1:30 p.m. – 3:00 p.m. DSO New Member Orientation

Team members from DSOs that have joined ADSO recently are invited to attend. Participants will: meet the membership committee and ADSO staff, learn how to make the most of your membership and meet other new members with whom to navigate the summit.

1:30 p.m. – 3:00 p.m. ADSO Government Affairs Committee Meeting
All ADSO members are encouraged to attend this meeting of the association’s Government Affairs Committee to learn more about ADSO’s federal and state level priorities, with an in depth look at current efforts in our host state of Texas. Speakers include committee chair, Mitch Goldman, ADSO VP of Government Relations, Gray McGinnis, and members of ADSO’s Federal and Texas lobby teams.
2:00 p.m. – 6:00 p.m. Registration 

3:00 p.m. – 4:30 p.m. ADSO Executive Committee Meeting

3:00 p.m. – 4:30 p.m. Welcome Lounge

4:30 p.m. – 5:30 p.m. VIP Reception – Invitation Only
6:00 p.m. to 9:00 p.m. Opening Night Pub Crawl
Start your stay in Austin by exploring all the city has to offer with your DSO colleagues, on Covered Care’s pub crawl. Venues include: Garage, Smash ATX, Lavaca Street Bar, DuMont’s Down Low, Swift’s Attic & Cooper’s Old Time BBQ.

Wednesday, March 30 – Visionary Day

7:00 am – 6:00 pm Registration

7:30 a.m. – 9:00 a.m. ADSO Board Meeting Breakfast

9:30 a.m. – 10:00 a.m. Opening Session
10:00 a.m. – 10:45 a.m. Keynote Address – Kevin Surace
Futurist/Visionary on Disruptive Innovation, AI and the Age of Automation
10:45 a.m. – 11:30 a.m. General Session – The Role of Technology Today and Tomorrow in Solving DSOs Greatest Problems

When DSOs look to the future, technology is at the center of solving some of the industry’s challenges. As our visionary day continues, audience-sourced pain points are put before a panel of experts who will advise how technology is evolving to address these needs.

11:30 a.m. – 11:45 a.m. Break

11:45 a.m. – 12:30 p.m. General Session – To PE or not to PE, That is the Question

The question of how to fund growth will be examined at some point in every DSO’s life cycle journey. Gain a variety of perspectives on how to make the right decision for your company in regards to PE Partnership.

12:30 p.m. – 1:30 p.m. Lunch
12:30 p.m. – 1:30 p.m. Exhibit Hall Preview – Invitation Only

Lunch will be served.

1:30 p.m. – 5:30 p.m. Exhibit Hall Open
1:30 p.m. – 3:00 p.m. General Session – Plan and Prosper
Conner Lokar, Senior Forecaster, ITR Economics

It is time to prepare for the challenges and ongoing uncertainties in 2022. There are opportunities and risks ahead, and we will explore them in terms of consumer trends, market opportunities, labor issues, production costs, and government initiatives. We will discuss business responses, tactics, and strategies given the projected changes in the economy.

3:00 p.m. – 4:30 p.m. Break in the Exhibit Hall

4:00 p.m. – 5:30 p.m. Networking Session – DSO CEOs  
4:00 p.m. – 5:30 p.m.  Networking Session – Students & Educators 
4:30 p.m. – 5:30 p.m. Wednesday Wine Down in the Exhibit Hall

Visit with representatives from nexhealth while enjoying a glass of wine and networking with fellow attendees in the exhibit hall.

5:30 p.m. – 7:30 p.m. “Let’s Get Austin Weird” 

Join Sunbit and your fellow ADSO Summit attendees to enjoy local music, delicious food, great drinks, and ample fun with an Austin flair.

Thursday, March 31 – Best Practice Day

Tracks Key: M –  Marketing, HR – Human Resources, FMA – Finance/M&A, OIT – Operations & IT, CL – Clinical Leadership.


7:00 am – 6:00 pm Registration

7:30 a.m. – 8:30 a.m. Sponsored Breakfast in the Exhibit Hall

7:30 a.m. – 8:30 a.m. Private Breakfast – Invitation Only

7:30 a.m. – 5:30 p.m. Exhibit Hall Open
8:30 a.m. – 10:00 a.m. Keynote Address – Suneel Gupta
Co-Founder and CEO, RISE, VP of Product Development, Groupon
10:00 a.m. – 10:45 a.m. Break in the Exhibit Hall

10:45 a.m. – 11:30 a.m. Tracked Breakout Session

    • SEO for New Revenue Expansion (M)
    • Top Industry HR Challenges & How to Solve Them (HR)
    • Beyond EBITDA – The Key Long-Term Value Drivers of Your DSO (FMA)
    • How to Operate a Growing DSO (OIT)
    • Measuring Quality (CL)
11:45 a.m. – 12:30 p.m. Tracked Breakout Session

    • Marketing with compliance in mind (M)
    • Recruiting & Developing Clinical Leadership and its effects on M&A (HR)
    • Finance and Tax Tips for Every Stage of Starting, Growing, Scaling, and Eventually Exiting a DSO (FMA)
    • Top Industry Operations Challenges & How to Solve Them (OIT)
    • Top Industry IT Challenges & How to Solve Them (OIT)
    • Embracing the Changing Face of Clinical Leadership (CL)
12:30 p.m. – 2:00 p.m. Lunch in the Exhibit Hall
12:30 p.m. – 2:00 p.m. Private Lunch – Invitation Only

2:00 p.m. – 2:45 p.m. Tracked Breakout Session

    • Maximize Patient Acquisition with Hyper-Local Marketing at Scale (M)
    • Key HR Compliance trends for 2022 (HR)
    • Top Industry Finance Challenges & How to Solve Them (FMA)
    • Producing Great Culture through Best Operational KPI Systems (OIT)
    • DSO Alignment with Organized Dentistry (CL)
3:00 p.m. – 3:45 p.m. Tracked Breakout Session

    • Performance Marketers Metrics Manifesto (M)
    • Building a Retention-focused workplace culture (HR)
    • Key Legal Trends in M&A, Private Equity, and Insurance (FMA)
    • Utilizing A.I. for New Patient Acquisition and Retention in the Age of Consumerism (OIT)
    • Top Industry Clinical Leadership Challenges & How to Solve Them (CL)
3:45 p.m. – 4:30 p.m. Break in the Exhibit Hall

4:30 p.m. – 5:15 p.m. Tracked Breakout Session

    • Top Industry Marketing Challenges & How to  Solve Them (M)
    • Innovative Strategies to Address Workforce Shortage (HR)
    • Dental Goes Retail and Other Real Estate Trends (FMA)
    •  7 Ways to Supercharge Your Front Desk (OIT)
    • Implementing New Technologies in Clinical Practice (CL)
5:30 p.m. – 7:30 p.m. An Elevated Evening sponsored by Align Technology

Before you head out to enjoy the Austin scene, join us for an evening of elevated conversation with your new contacts made during the ADSO Summit. Get dressed up, indulge your sophisticated side, and celebrate the New Dawn of Dentistry with us at this reception sponsored by Align Technology.

8:00 p.m. – 12:00 a.m. Saddle UP After Party – Exclusive DSO Invited Attendees Event

Dykema, Fidler & Associates, Launch Loyalty, OrthoFX, Patient Prism, Pearl, and Simplifeye are hosting an evening of bull-riding, bowling, and dining. This event is for DSO invited attendees only.

Friday, April 1 – Look to the Horizon: Planning & Reimagining the Future of Recruiting

Content on April 1, 2022 is provided by Henry Schein and is open to all registrants of New Dawn for Dentistry: 2022 ADSO Summit.

8:00 a.m. – 8:50 a.m. Breakfast
8:00 a.m. – 11:00 a.m. Exhibit Hall Open
8:50 a.m. – 9:00 a.m.
Opening Comments
9:00 a.m. – 9:45 a.m. What DSOs Need to Know About Today’s Dental Students

Join leaders from Henry Schein in conversations with members of the academic community to uncover what it is that you should know about today’s dental students’ career goals and perspectives on DSOs.

9:45 a.m. – 10:30 a.m. Snack Break, With a Side of Social Responsibility

Enjoy a snack plus participate in a great CSR activity to benefit the Veteran community. Program provided in partnership with Heart to Heart, Int’l.

10:30 a.m. – 11:15 a.m. Hack the Employment Pipeline: A DSO Guide to Attracting the Untapped Workforce in Our Own Communities

Learn how DSOs can uniquely help to advance access to dental care by developing programs and partnerships to attract future dental team members and, in so doing, unlock the untapped workforce potential within the communities they serve.



Online registration for ADSO’s 2022 Summit is now closed. Onsite registration will be available, with a $100 onsite registration surcharge beginning at 2:00 p.m. on Tuesday, March 29. Non-Members who join ADSO by February 21 can take advantage of these membership benefits. Apply for membership today or contact membership@theadso.org with questions.

Registration Type Rate
Member DSO* $930
Member Industry Partner* $930
Non-Member $2,495
Student** FREE
Exhibit Hall Booth Staff
(for exhibit hall staff only)

*ADSO members receive complimentary registrations to the summit based on their membership category. Additional registrations can be purchased for the discounted member rate. To view more information about complimentary registrations for ADSO members, visit the registration site.

**Student attendees will have access to curated series of session on March 30, March 31 and April 1. Learn more about the student program.



Sponsors & Exhibitors

A New Dawn for Dentistry: 2022 ADSO Summit is made possible by the support of our Title Sponsor:


To view a complete list of 2022 ADSO Summit Sponsors, visit the registration site. The Exhibit Hall at the 2022 ADSO Summit will offer the opportunity to connect with over 90 companies offering products and services for the DSO Industry.

If you are interested in Sponsorship at the 2022 ADSO Summit, please contact Stephanie Dernek, sdernek@theadso.orgExhibit sales are now closed. If you have questions about exhibits at the 2022 ADSO Summit please email events@theadso.org.


At the current time the ADSO is planning to proceed with an in-person only Summit in Austin, TX at the end of March. As the pandemic continues to rapidly evolve, the ADSO team will continue to closely monitor developments and will update this notice accordingly.

At the 2022 Summit the ADSO will require all attendees to follow all venue and Local/State safety requirements and guidelines in effect at the time of the meeting. Attendees will also be encouraged to follow CDC recommendations on best practices for reducing COVID 19 spread. The ADSO encourages attendees to closely monitor their own potential exposure and symptoms before they travel to Austin and not make the trip if there is a risk that they could have contracted COVID-19.

Hotel Information

The JW Marriott Austin welcomes ADSO where a whole new realm of meeting possibilities thrives in downtown Austin. As the first JW Marriott in the city and the largest JW Marriott in the Americas, the Austin JW Marriott provides a wonderful location for the 2022 ADSO Summit! ADSO’s room block is closed, but the hotel may have remaining rooms at the best avaible rate.


March 29, 2022
April 1, 2022


JW Marriott Austin
110 East 2nd Street
Austin, TX 78701 United States
+ Google Map


March 29, 2022
April 1, 2022


JW Marriott Austin
110 East 2nd Street
Austin, TX 78701 United States
+ Google Map