The Association of Dental Support Organizations (ADSO) is excited to announce Leading the Evolution of Dentistry, a premier in-person meeting for the top thought leaders of the DSO industry. The exclusive event will take place at The Venetian Hotel in Las Vegas, Nevada on October 13-15, 2021.

Why Now?

Over the past year, the ADSO has witnessed vast changes – and immense growth – notably seen by a new executive director, newly elected leadership, new members and industry partners, and under the leadership of our Executive Committee, built a three-year strategic plan for the Association. Additionally, our Government Affairs team successfully advocated for the essential nature of dentistry. They secured dentistry’s inclusion in a $4 billion relief package for healthcare providers, implemented a “Keep Dentistry Open” campaign, and represented dentists at the federal level to ensure a fair Emergency Temporary Standard. As the Association celebrates its timely accomplishments, it also looks to the future with a cohesive plan for progress.

To succeed in its long-term goals, the ADSO encourages participation and relationship building among dental support organizations and industry partners. Building onto the momentum, and after almost two years of not meeting in person, the people most important to the ADSO – our members – will convene in one room to chart the course for the future of the industry.

ADSO members, don’t miss Leading the Evolution of Dentistry, the right event for the right time.

Leading the Evolution of Dentistry will include:

    • Unveiling of the ADSO’s 3-year strategic plan
    • Keynote speakers on future-looking topics and trends in the industry
    • Engaging roundtables from ADSO’s members on advancing the DSO model, advocating for dentistry, and how the Association can help carry that growth forward
    • Networking breakouts by DSO size
    • Multiple opportunities to reconnect including receptions and dedicated networking spaces
    • Poker Tournament & Bowling After Party
    • ADSO Board and Committee meetings

Executive Level Event

Attendance at the meeting will be complimentary for ADSO members in good standing. DSO members may plan to send two members of their leadership team, including the CEO and an additional C-suite member. Industry Partner members may plan to send one team member.


ADSO would like to thank our committed sponsors for their support of Leading the Evolution of Dentistry.

2021 Leading the Evolution of Dentistry

October 13 to 15, 2021

Final Agenda

Wednesday, October 13
11:00 a.m. – Noon ADSO Government Affairs Committee Meeting

ADSO committee chairs will share more information with committee members. Open to Committee members only.
Noon – 1:00 p.m. ADSO Membership Committee Meeting

ADSO committee chairs will share more information with committee members. Open to Committee members only.
1:00 p.m. – 2:00 p.m. ADSO Communications Committee Meeting

ADSO committee chairs will share more information with committee members. Open to Committee members only.
2:00 p.m. – 4:00 p.m. Executive Committee Meeting

Business meeting open to Executive Committee members only.
3:00 p.m. – 7:00 p.m. Registration Desk Open
3:00 p.m. – 6:00 p.m. Welcome Lounge

After you check in at the registration desk, linger in the welcome lounge, enjoy refreshments, and reconnect with colleagues as they arrive.
4:00 p.m. – 6:00 p.m. New Member Orientation/ Reception

Members who joined the ADSO in 2020 or 2021 are encouraged to attend and get to know each other and the Association.
6:00 p.m. – 8:00 p.m. Opening Night Reception
8:30 p.m. – 10:30 p.m. ADSO Poker Tournament Play poker, win prizes, and reconnect with your fellow ADSO members. All skill levels welcome to play, network, and enjoy the open bar.
Thursday, October 14
8:00 a.m. – 5:00 p.m. Registration Desk Open
8:45 a.m. – 9:45 a.m. ADSO Board Meeting Business meeting open to members of the ADSO Board of Directors only.
10:00 a.m. – 5:00 p.m. Technology Stations

Charging stations and wifi access in the ballroom allow you to stay connected while enjoying meeting content.
10:00 a.m. – 11:15 a.m. Opening Remarks + Keynote

Welcome remarks from Andrew Smith, Executive Director of the ADSO, followed by opening remarks from strategic futurist Nancy Giordano.
11:15 a.m. – 12:15 p.m. Panel Discussion: Elevating Dentistry – Bringing the Best Candidates into DSOs This panel will highlight how we can grow the employment pipeline for DSOs and create the next generation of dental leaders. Panelists include:

Tammy Filipiak, Smile Brands, Inc

Rebecca L. Stolberg, American Dental Education Association

Tim Twigg, Bent Ericksen & Associates

12:30 p.m. – 1:30 p.m. Lunch

Enjoy a break to connect and network over lunch.
1:45 p.m. – 2:30 p.m. Networking Session: Drilling Deep on Common Concerns Network with fellow DSO leaders from organizations of similar size.
2:45 p.m. – 3:45 p.m. Panel Discussion: Health Care and Dental Insurance Integration This panel will explore the future of insurance reimbursement for dental organizations. Panelists include:

Frank Carsonie, Benesch, Friedlander, Coplan & Aronoff, LLP

Dr. John Yamamoto, Humana

Bob Wood, BGR Group

3:45 p.m. – 5:00 p.m. Quick Talks: Leading the Evolution of Dentistry Rapid-fire, sharp, and bold presentations by industry thought leaders that explore the themes in ASDO’s strategic plan. Featuring presentations by:

Dr. Marko Vujicic, ADA’s Health Policy Institute

Rahma Samow, Straumann Group

Dr. Linda Niessen, Santa Fe Group

Dr. Aman Kaur, WinDSO

Simon Beard, Align Technology, Inc.

5:00 p.m. – 6:00 p.m. Cocktail Hour Enjoy pre-dinner drinks while discussing the days content and connecting with fellow meeting attendees.
7:00 p.m. – 9:00 p.m. Brooklyn Bowl After Party Join fellow ADSO members to connect in a unique way over upscale bowling, drinks and refreshments. Transportation provided.
Friday, October 15
9:00 a.m. – 9:30 a.m. Breakfast Full up for the final morning of Leading the Evolution of Dentistry.
9:30 a.m. – 9:40 a.m. Drawing

Be in the room to see which meeting attendee will bring home an iMac.
9:40 a.m. – 10:15 a.m. Keynote

Join World Champion Quarterback, Broadcaster, and Entrepreneur Joe Theismann as he shares leadership expertise and professional wisdom.