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Leading the Evolution of Dentistry

October 13, 2021 @ 11:00 am - October 15, 2021 @ 11:00 am PDT

The Association of Dental Support Organizations (ADSO) is excited to announce Leading the Evolution of Dentistry, a premier in-person meeting for the top thought leaders of the DSO industry. The exclusive event will take place at The Venetian Hotel in Las Vegas, Nevada on October 13-15, 2021.

Learn More: About the Meeting, COVID-19 Safety, Final Agenda, Sponsorship, Register, Hotel Information.

Why Now?

Over the past year, the ADSO has witnessed vast changes – and immense growth – notably seen by a new executive director, newly elected leadership, new members and industry partners, and under the leadership of our Executive Committee, built a three-year strategic plan for the Association. Additionally, our Government Affairs team successfully advocated for the essential nature of dentistry. They secured dentistry’s inclusion in a $4 billion relief package for healthcare providers, implemented a “Keep Dentistry Open” campaign, and represented dentists at the federal level to ensure a fair Emergency Temporary Standard. As the Association celebrates its timely accomplishments, it also looks to the future with a cohesive plan for progress.

To succeed in its long-term goals, the ADSO encourages participation and relationship building among dental support organizations and industry partners. Building onto the momentum, and after almost two years of not meeting in person, the people most important to the ADSO – our members – will convene in one room to chart the course for the future of the industry.

ADSO members, don’t miss Leading the Evolution of Dentistry, the right event for the right time.

Leading the Evolution of Dentistry will include:

    • Unveiling of the ADSO’s 3-year strategic plan
    • Keynote speakers on future-looking topics and trends in the industry
    • Engaging roundtables from ADSO’s members on advancing the DSO model, advocating for dentistry, and how the Association can help carry that growth forward
    • Networking breakouts by DSO size
    • Multiple opportunities to reconnect including receptions and dedicated networking spaces
    • Poker Tournament & Bowling After Party
    • ADSO Board and Committee meetings

Executive Level Event

Attendance at the meeting will be complimentary for ADSO members in good standing. DSO members may plan to send two members of their leadership team, including the CEO and an additional C-suite member. Industry Partner members may plan to send one team member.

To inquire about your company’s membership status or to join the ADSO and attend the meeting, contact membership@theadso.org.

COVID-19 Safety at Leading the Evolution of Dentistry

The ADSO will require all Leading the Evolution of Dentistry attendees to follow all venue, local and federal safety requirements and guidelines in effect at the time of the meeting. The pandemic continues to be a rapidly evolving situation, and currently the State of Nevada has adopted the latest Centers for Disease Control and Prevention (CDC) guidance related to mask requirements on a county by county basis based upon COVID -19 transmission rates. The CDC recommends that everyone, including fully vaccinated individuals, wear a mask in public indoor settings in counties with substantial or high transmission. This means indoor masking is currently required in Las Vegas for our event. The ADSO has partnered with sponsor Bay Lab USA to provide masks for all attendees at Leading the Evolution of Dentistry.

The ADSO encourages attendees to closely monitor their own potential exposure and symptoms before they travel to Las Vegas and not make the trip if there is a risk that they could have contracted COVID-19. On-site, attendees will be required to complete a daily COVID-19 screening questionnaire and have their temperature checked each day, before entering the meeting space. The ADSO team will work with the meeting venues to ensure food and beverage service is provided safely.

The ADSO will continue to closely monitor developments and will update this notice accordingly.

Final Agenda


Wednesday, October 13
11:00 a.m. – Noon ADSO Government Affairs Committee Meeting

ADSO committee chairs will share more information with committee members. Open to Committee members only.
Noon – 1:00 p.m. ADSO Membership Committee Meeting

ADSO committee chairs will share more information with committee members. Open to Committee members only.
1:00 p.m. – 2:00 p.m. ADSO Communications Committee Meeting

ADSO committee chairs will share more information with committee members. Open to Committee members only.
2:00 p.m. – 4:00 p.m. Executive Committee Meeting

Business meeting open to Executive Committee members only.
3:00 p.m. – 7:00 p.m. Registration Desk Open
3:00 p.m. – 6:00 p.m. Welcome Lounge

After you check in at the registration desk, linger in the welcome lounge, enjoy refreshments, and reconnect with colleagues as they arrive.
4:00 p.m. – 6:00 p.m. New Member Orientation/ Reception

Members who joined the ADSO in 2020 or 2021 are encouraged to attend and get to know each other and the Association.
6:00 p.m. – 8:00 p.m. Opening Night Reception
8:30 p.m. – 10:30 p.m. ADSO Poker Tournament Play poker, win prizes, and reconnect with your fellow ADSO members. All skill levels welcome to play, network, and enjoy the open bar.
Thursday, October 14
8:00 a.m. – 5:00 p.m. Registration Desk Open
8:45 a.m. – 9:45 a.m. ADSO Board Meeting Business meeting open to members of the ADSO Board of Directors only.
10:00 a.m. – 5:00 p.m. Technology Stations


Charging stations and wifi access in the ballroom allow you to stay connected while enjoying meeting content.
10:00 a.m. – 11:15 a.m. Opening Remarks + Keynote


Welcome remarks from Andrew Smith, Executive Director of the ADSO, followed by opening remarks from strategic futurist Nancy Giordano.
11:15 a.m. – 12:15 p.m. Panel Discussion: Elevating Dentistry – Bringing the Best Candidates into DSOs This panel will highlight how we can grow the employment pipeline for DSOs and create the next generation of dental leaders. Panelists include:

Tammy Filipiak, Smile Brands, Inc

Rebecca L. Stolberg, American Dental Education Association

Tim Twigg, Bent Ericksen & Associates


12:30 p.m. – 1:30 p.m. Lunch

Enjoy a break to connect and network over lunch.
1:45 p.m. – 2:30 p.m. Networking Session: Drilling Deep on Common Concerns Network with fellow DSO leaders from organizations of similar size.
2:45 p.m. – 3:45 p.m. Panel Discussion: Health Care and Dental Insurance Integration This panel will explore the future of insurance reimbursement for dental organizations. Panelists include:

Frank Carsonie, Benesch, Friedlander, Coplan & Aronoff, LLP

Dr. John Yamamoto, Humana

Bob Wood, BGR Group

3:45 p.m. – 5:00 p.m. Quick Talks: Leading the Evolution of Dentistry Rapid-fire, sharp, and bold presentations by industry thought leaders that explore the themes in ASDO’s strategic plan. Featuring presentations by:

Dr. Marko Vujicic, ADA’s Health Policy Institute

Rahma Samow, Straumann Group

Dr. Linda Niessen, Santa Fe Group

Dr. Aman Kaur, WinDSO

Simon Beard, Align Technology, Inc.

5:00 p.m. – 6:00 p.m. Cocktail Hour Enjoy pre-dinner drinks while discussing the days content and connecting with fellow meeting attendees.
7:00 p.m. – 9:00 p.m. Brooklyn Bowl After Party Join fellow ADSO members to connect in a unique way over upscale bowling, drinks and refreshments. Transportation provided.
Friday, October 15
9:00 a.m. – 9:30 a.m. Breakfast Full up for the final morning of Leading the Evolution of Dentistry.
9:30 a.m. – 9:40 a.m. Drawing

Be in the room to see which meeting attendee will bring home an iMac.
9:40 a.m. – 10:15 a.m. Keynote

Join World Champion Quarterback, Broadcaster, and Entrepreneur Joe Theismann as he shares leadership expertise and professional wisdom.



ADSO would like to thank our committed sponsors for their support of Leading the Evolution of Dentistry. While the deadline to reserve sponsorships for this event has passed, contact events@theadso.org to learn more about how you can highlight your company in front of ADSO members at future events, or membership@theadso.org to learn more about joining the ADSO as an Industry Partner.




Registration for this event has is limited to ADSO members. Registration closed on September 22. If you need assistance please contact events@theadso.org.

Need to update your registration? Click here Summary – Leading the Evolution of Dentistry – ADSO (cvent.com)

Not a member? Apply for membership by September 15 to be considered in time to attend the meeting. Learn more about membership.

Hotel Information

The ADSO has reserved a block of rooms at the Venetian Hotel, Las Vegas, NV in the Palazzo Tower. To secure a room in the ADSO room block at our reduced rate, make sure to book by September 22, 2021. To reserve rooms in our block visit the hotel website.


October 13, 2021 @ 11:00 am PDT
October 15, 2021 @ 11:00 am PDT


The Venetian Hotel
3355 S Las Vegas Blvd
Las Vegas, NV 89109


October 13, 2021 @ 11:00 am PDT
October 15, 2021 @ 11:00 am PDT


The Venetian Hotel
3355 S Las Vegas Blvd
Las Vegas, NV 89109