Why Summit 2026
is Different

Why is Summit 2026 different?

Summit 2026 expands the conversation beyond CEO dialogue to intentionally include leadership teams—creating space for shared perspective, practical learning, and cross-functional collaboration on the issues shaping the future of the industry. From CEO-level industry outlooks and functional breakouts to real-world AI use cases and intentional networking, Summit 2026 is designed to strengthen teams, develop future leaders, and equip DSOs to lead through complexity—together.

Summit 2026 is designed for the reality DSOs are facing right now:

  • Attendees box 1

      Leaner teams are
    doing more with less

  • Attendees box 2
    Constant pressure to
    adopt AI thoughtfully
    —not blindly
  • Attendees box 3

    No single playbook
    for growth, scale,
    or integration

  • Attendees box 4

    A need for speed,
    alignment, and
    practical execution

Instead of months of disconnected meetings and siloed conversations, Summit 2026 delivers two highly intentional days where leadership teams can step back, connect, and move forward—together.

Image selection attendees

What Attendees gain:

Red arrow Stronger alignment across CEOs and management teams around priorities, tradeoffs, and direction

New peer relationships by functional role, enabling faster problem-solving long after the event ends

Clearer understanding of industry, consumer, technology, and regulatory forces shaping DSOs today

Actionable ideas and shared solutions grounded in real-world DSO experience—not theory

Attendees leave with:

1 white A broader, more trusted network

2 white Practical tactics they can deploy immediately

3 white New skills and perspectives

4 white Greater confidence navigating complexity and change

Image selection attendees 2

This is not about finding “the right way” to run a DSO. It’s about learning how to test, adapt, and build continuously—with peers who are doing the same. 

2026 ADSO Summit | 15th Edition
Hyatt Regency Downtown
Chicago, IL
June 15,16,17