Heather Weddle

Heather Weddle is a senior association executive with deep expertise in membership strategy, marketing, and community engagement. She has led global membership growth, retention, and experience initiatives, most recently overseeing a community of nearly 190,000 professionals at CFA Institute, where she drove a $1.9M year-over-year revenue increase and achieved over 92% retention.

 

Prior to her global leadership role, Heather held senior marketing and strategy positions across multiple associations, including the New Jersey Society of Certified Public Accountants, where she developed integrated brand and engagement strategies to expand reach and strengthen member value. She is known for building data-driven, multi-channel engagement programs that enhance member satisfaction and organizational growth.

 

Heather holds a BA in Economics and Psychology from Union College and is a Certified Association Executive (CAE). She is based in the New York metropolitan area.