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Lunch & Learn – Multi-location Media Management Strategies

September 14 @ 11:00 am - 12:00 pm EDT

Join us on September 14 @ 11am for a Lunch & Learn sponsored by Cardinal Digital Marketing to discuss Multi-Location Media Management Strategies.

Areas of Discussion include:

  • Moving from demand capture to demand generation
  • How account structure impacts efficiency and effectiveness
  • Best practices for multi-location DSOs
  • HIPAA-compliant retargeting strategies
  • Targeting and audience building amid growing data restrictions
  • Media reporting best practices and tech stack

REGISTER HERE

The ADSO Quarterly Lunch & Learns are meant to provide training on a specific topic of interest to DSO team members. The content provided on these calls will be archived on the website for members.


About the Speaker – Rich Briddock 

Rich’s digital marketing experience includes working on multi-million dollar media accounts for several Fortune 500 companies, including Verizon, H&R Block, and Equifax! Specializing in holistic SEM strategy, paid search optimization, mobile optimization, conversion, and analytics, Rich is always looking to develop innovative approaches to improve client performance.

As an integral part of Cardinal’s leadership team, he oversees all client strategies. Rich specializes in developing holistic patient acquisition journeys that nurture patients through the funnel. As a master of optimization, he uncovers opportunities to remove conversion barriers and improve the patient experience, generating more qualified leads for clients.

Rich is an expert in building closed-loop reporting capabilities and helping clients gain insight into their marketing investments. He has deep experience developing media strategies for multi-location healthcare groups with 500+ locations and is driven to maximize performance.

None of this would be possible if Rich weren’t data-obsessed. He builds integrated closed-loop reporting solutions that allow for deep performance analysis, giving Cardinal’s clients real insight into the impact of their marketing investment.

Details

Date:
September 14
Time:
11:00 am - 12:00 pm EDT
Website:
https://us06web.zoom.us/meeting/register/tZIvdO6orDMrGdSmUY4nMb4Kv2W2__-9cVs2

Venue

Zoom

Details

Date:
September 14
Time:
11:00 am - 12:00 pm EDT
Website:
https://us06web.zoom.us/meeting/register/tZIvdO6orDMrGdSmUY4nMb4Kv2W2__-9cVs2

Venue

Zoom